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Creative agency

Connect client briefs, creative production, feedback rounds and project deadlines. Clarify who coordinates clients, freelancers, estimates and invoicing in your agency.

A typical Creative and communication agency with 25 people covers 16 functions.

Up to 11 functions are eligible for Digital Employee support, under a personโ€™s supervision.

Free AGENTIC plan. Your answers below travel with the link: no names, no free text.

Already up and running? The X-ray compares your real departments and positions with this typical company and creates only what is missing. Nothing you have is changed.

Illustration: Creative agency
Illustrative image
Dedicated functions
10

Functions someone does full time.

Shared functions
3

Functions carried by someone who already carries others.

To cover
2

Functions nobody does today.

Outsourced
1

Functions entrusted to an external specialist.

How does it look at your place?

Start with the model and change only what differs in your company. One person can cover several functions.

Include yourself. Functions do not mean new people to hire.

25 people
Dedicated functions
10
Shared functions
3
To cover
2
Outsourced
1

This is an initial estimate, not your companyโ€™s org chart. Youโ€™ll review it in your Scovai workspace.

Continue with this structure

Who handles these functions in your company?

The โ€œIn the modelโ€ line describes the example, not your company. If you leave an answer unchanged, we keep that reference.

  1. In the model: One dedicated person

  2. In the model: One dedicated person

  3. In the model: One dedicated person

    DE support may be suitable

  4. In the model: One dedicated person

  5. In the model: One dedicated person

  6. In the model: One dedicated person

    DE support may be suitable

10 more functions in the model
  1. In the model: One dedicated person

    DE support may be suitable

  2. In the model: Shared with other duties

    DE support may be suitable

  3. In the model: One dedicated person

    DE support may be suitable

  4. In the model: One dedicated person

    DE support may be suitable

  5. In the model: Shared with other duties

    DE support may be suitable

  6. In the model: Still to be covered

    DE support may be suitable

  7. In the model: One dedicated person

    DE support may be suitable

  8. In the model: Shared with other duties

    DE support may be suitable

  9. In the model: Still to be covered

    DE support may be suitable

  10. In the model: Outsourced

What a typical Creative and communication agency has to cover

Explore the modelโ€™s functions, area by area. Coverage is a starting point; suggested Digital Employees need to be reviewed before activation.

Founder and heads

(1)

Founder and managing director

Coverage in the model: One dedicated person

No Digital Employee suggested for this function

In your structure, you can clarify who handles it, what results to expect and who makes the decisions.

Define this role with Mike

Creative and production

(3)

Creative director, designers and art directors

Coverage in the model: One dedicated person

No Digital Employee suggested for this function

In your structure, you can clarify who handles it, what results to expect and who makes the decisions.

Define this role with Mike

Copywriters: concepts, copy and content production

Coverage in the model: One dedicated person

Three copywriters write the concepts and the monthly content of six retained clients, and the adaptations and versions eat the days that should go to the ideas.

Digital Employee ยท Marketing Plus band

A Digital Employee can cover this function

โ‚ฌ990 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

Developers: digital production and websites

Coverage in the model: One dedicated person

No Digital Employee suggested for this function

In your structure, you can clarify who handles it, what results to expect and who makes the decisions.

Define this role with Mike

Client services and project management

(2)

Account managers: briefs, client relationship and approvals

Coverage in the model: One dedicated person

No Digital Employee suggested for this function

In your structure, you can clarify who handles it, what results to expect and who makes the decisions.

Define this role with Mike

Client onboarding and brief intake

Coverage in the model: Still to be covered

Briefs arrive by email and are understood in the third meeting; the onboarding of a new client is improvised in the first week.

Digital Employee ยท Administration Core band

A Digital Employee can cover this function

โ‚ฌ490 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

New business and studio marketing

(2)

New business: prospecting, qualification and pitch pipeline

Coverage in the model: One dedicated person

The new-business lead runs the pipeline alone and the leads from the website and the awards are answered late.

Digital Employee ยท Sales Core band

A Digital Employee can cover this function

โ‚ฌ490 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

Studio marketing: case studies, awards and social

Coverage in the model: Shared with other duties

The case studies the pitches need are rebuilt every time, and the awards entries are written the night before the deadline.

Digital Employee ยท Marketing Plus band

A Digital Employee can cover this function

โ‚ฌ990 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

Operations, finance and people

(8)

Project managers: board, milestones and status

Coverage in the model: One dedicated person

Two project managers rebuild the board for twenty projects every Friday from the designers' folders, and the slip is discovered at the client review.

Digital Employee ยท Administration Plus band

A Digital Employee can cover this function

โ‚ฌ990 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

Time capture, milestone billing and collections

Coverage in the model: One dedicated person

Hours are tracked late and billed at milestones the client questions, and the finance desk chases the timesheets at month end and the clients at quarter end.

Digital Employee ยท Finance Plus band

A Digital Employee can cover this function

โ‚ฌ990 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

Freelancers, suppliers and production purchasing

Coverage in the model: One dedicated person

The studio runs on freelancers whose invoices, day rates and availability are reconciled at the quarter, and the printer is chosen the day before.

Digital Employee ยท Administration Core band

A Digital Employee can cover this function

โ‚ฌ490 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

Contracts, usage rights and licences register

Coverage in the model: Shared with other duties

Contracts and usage rights are the studio manager's drawer, and the photo licence is checked after the campaign is live.

Digital Employee ยท Administration Core band

A Digital Employee can cover this function

โ‚ฌ490 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

HR administration, contracts and payroll handoff

Coverage in the model: One dedicated person

Twenty-five contracts, the freelancers' paperwork and the hours for the payroll consultant are the HR person's last week of the month.

Digital Employee ยท HR Plus band

A Digital Employee can cover this function

โ‚ฌ990 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

Hiring of designers, copywriters and account managers and candidate screening

Coverage in the model: Shared with other duties

Hiring designers is a permanent search through the portfolios, and the applications get no answer.

Digital Employee ยท HR Plus band

A Digital Employee can cover this function

โ‚ฌ990 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

Monthly reporting and KPIs

Coverage in the model: Still to be covered

The founder reads utilisation, margin per account and cash from three tools that never agree.

Digital Employee ยท Administration Plus band

A Digital Employee can cover this function

โ‚ฌ990 /mo

Under the supervision of whoever wears that hat today. It reports what it does and asks before acting outside its brief.

See the Digital Employees

External accountant and payroll consultant

Coverage in the model: Outsourced

The books and the payroll are outsourced and fed in monthly batches, and the corrections come back at the quarter.

No Digital Employee suggested for this function

In your structure, you can clarify who handles it, what results to expect and who makes the decisions.

Define this role with Mike

The first week

What starts after the brief is complete, with every condition kept visible.

  1. A task from the role brief

    Once the brief is complete and the Digital Employee is active, Scovai creates a first task from the role definition. An incomplete brief never produces invented work.

  2. A useful daily summary

    At 07:30 local time, supervisors and the workspace owner receive yesterday's work, open approvals, incidents, silence and spend. Empty days send no email, except for the quiet Monday check-in.

  3. Phone updates by choice

    The push invitation appears only after the first approval request. If you do not enable it, the operational picture remains available in the email summary.

From a reference model to your structure

1

Start from the model

Sign up on the free AGENTIC plan with this blueprint preloaded. You confirm the profile and the functions; nothing is written until you apply.

Found your company
2

Assign the hats

Say who handles each function. See the overall coverage estimate update and where a Digital Employee is suggested. Youโ€™ll review the structure in your Scovai workspace.

See how Digital Employees work
3

Choose where to add digital support

Explore Digital Employees by role and competence. Assign one only after choosing a seat, a clear brief and a human supervisor.

Explore Digital Employees

Straight answers

Who supervises the digital employees?

Each digital employee sits in a seat under a named person in the agency, usually the founder, the creative director or the head of client services. It covers an administrative or support function under that person's supervision, reports what it did, and stops whenever the supervisor says so. No digital employee sits in the professional core seat.

What does a digital employee never decide?

Anything a creative or an account lead signs: a concept, a design, a copy that goes to a client, a pitch and its price, a commitment on a date, and whatever its brief marks as reserved: fees and discounts, usage rights, anything published under a client's name. On those it prepares the work and asks before acting; the first message to any outside recipient is always a draft.

Where does it take its data from?

From the project and time tracking tools, the CRM, the asset and document folders, the mailbox and the calendars you connect to its seat, and from what the creatives and the account leads tell it. It reads nothing you have not connected, contacts nobody you have not listed and handles personal data only within the systems you already use.

What does it cost?

Each digital employee is billed monthly by price band, shown in your currency on the marketplace before you claim a seat. You claim one seat at a time and can release it; there is no bundle price.